The origin of GivingTuesday — and how to celebrate on the blockchain

The origin of GivingTuesday — and how to celebrate on the blockchain

Nov 14, 2023

Give thanks, and then give. That’s the idea behind GivingTuesday, positioned on the Tuesday after US holiday Thanksgiving, as a day dedicated to doing good.

Founded in 2012 by New York City’s 92nd Street Y and the United Nations Foundation, GivingTuesday has already swept the globe to become a worldwide celebration of enthusiastic charity and social betterment.

GivingTuesday falls on November 28 of this year (2023), and Umoja will be celebrating by making our charity NFTs available for purchase. The 6,050-piece debut collection includes 200 NFTs with 30 editions and 50 completely unique 1/1s.

Why should you make Umoja your philanthropic partner this GivingTuesday? For one, we’re compelled to leverage our charity NFTs to bridge the gap between mainstream charity and web3, and we’re committed to longevity as a key player in this emerging space.

Facilitating web3’s mass adoption is an important part of Umoja’s mission because we believe the future of philanthropy is on the blockchain. Being transparent, immutable, and universal, blockchain technology allows our efforts to reach across borders with the potentiality of limitless impact.

Umoja is also dedicated to providing access to life-sustaining and -expanding resources and opportunities for those who need it the most, starting with the children and surrounding needy community of Dasom Ministries Orphanage in Uganda. When you buy an Umoja charity NFT, you know that real people are receiving real necessities like food, medicine, and education on your behalf.

You can also rest assured that, thanks to a 7% royalties model, any resales of Umoja charity NFTs will continue to generate revenue for real-world impact in perpetuity.

In that way, are charity NFTs essentially modernized crowdfunding that comes with a pretty token of participation? We like to think of your Umoja charity NFT as a badge of good social credit, admitting you into Umoja’s Social Credit Club and signaling to the world that you care.

As an emerging player in the web3 revolution, we acknowledge that change doesn’t always feel comfortable. We want to ensure the onboarding process is as smooth as possible for newcomers entering the NFT space on our behalf. Thus, we are building out a library of educational content on our blog, including a list of frequently asked questions that covers how to buy your first Umoja charity NFT and a glossary of web3 terms that you might encounter along the way.

Celebrate GivingTuesday on the blockchain: Umoja’s debut charity NFT collection launches November 28, exclusively on Rarible.